On Monday, March 11, 2013 the San Diego City Council heard and denied University City resident Linda Colley's appeal challenging a City staff finding that new freeway-sized, lighted billboards recently installed at Westfield UTC had no environmental impact. For the first time in decades, developers have been permitted to erect new billboard like outdoor advertising signs, seriously eroding the City's 30-year ban on new billboards. Councilwoman Sherri Lightner motioned to continue the matter due to newly discovered information indicating City staff had incomplete information on the existing signage at the property, but the motion failed. Billboard proponents argued that allowing the new signs amounted to a serious erosion of the City's 30-year ban on any new billboards.
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Scenic San Diego is an all-volunteer coalition of concerned citizens and organizations who favor strong sign ordinances and oppose billboards and other advertising sign proliferation.