Reprinted with permission from "La Mesa Fights Back Against Digital Billboards" by Scenic America.
On July 25, the City Council of La Mesa, California, took a significant stand against the installation of dual-sided digital billboards adjacent to Interstate 8 near the interchange with State Route 125. The proposed project by outdoor advertiser Clear Channel Outdoor faced strong opposition from councilmembers and the public alike, resulting in a three-to-two vote against proceeding with the plan.
La Mesa activists, Scenic America, and Scenic San Diego mobilized a grassroots advocacy effort in the days leading up to the vote. This effort resulted in a strong showing of opposition, which ultimately led to the City Council’s three-to-two vote to kill the proposal.
Scenic San Diego Letter in Opposition: IKE Collects and Shares/Sells Kiosk Users’ Personal Information
Additional information in your agenda packet continues to leave unanswered, and intentionally obfuscate, important reasons you should reject this drastic departure from years of national leadership in limiting outdoor advertising sign proliferation in our beautiful city of San Diego.
IKE Collects and Shares/Sells Kiosk Users’ Personal Information with “Third Party Partners”
Scenic San Diego has entered into the record for this meeting images from IKE’s digital ad kiosks in Berkeley, CA. These screen shots of IKE’s many disclosures and disclaimers about its data gathering technology establish that IKE Kiosks capture user information and transfer it to its Third Party Partners.
Neither Mayor Todd Gloria’s July 7, 2023 Memo to the Honorable Council President Pro-Tern Monica Montgomery Steppe, nor the IKE Final Agreement Revised June 28, 2023, preclude the data gathering and transfer disclosed on IKE’s kiosks in Berkeley. Your agenda documents state the IKE agreement does not violate the TRUST ordinance. This promises nothing regarding IKE’s business practice of gathering users’ personal information and sharing it with and selling it to Third Party Partners, as it admits it does in Berkeley.
Scenic America Action Alert: Second of Three Votes on San Diego Digital Ad Kiosks Scheduled for Monday, July 17
The City Council will be meeting on Monday, July 17 to vote on the proposed partnership between the City of San Diego and IKE Smart Cities to bring visual pollution in the form of "digital wayfinding kiosks" to city sidewalks. This is the second of three votes on this proposal.
Your attendance and participation in this process is vital to make any attempt to defeat this measure. Prior meetings have shown little opposition to these digital ad kiosks, which require an exemption of San Diego law in order to allow digital signs in the right of way as well as off-premises advertising. There is a reason these signs require a change of the law, and through our collective action, we can show the City Council how unpopular this proposal actually is. Please consider the following measures to help us voice our opposition to this proposal:
Scenic San Diego
Download this Action Alert as a pdf.
Scenic San Diego is an all-volunteer coalition of concerned citizens and organizations who favor strong sign ordinances and oppose billboards and other advertising sign proliferation.