The City Attorney's new legal analysis of a proposal to allow as many as 79 digital billboards and other types of currently banned outdoor, off-site advertising was released on April 2, 2013 and is due to be discussed at a hearing of the San Diego City Council’s Land Use & Housing Committee’s in Spring 2013. The exact date has not been announced but it is tentatively expected to be heard at the committee meeting on May 22, 2013. The committee meets at 2 p.m. in the City Council Committee Room, 12th Floor, City Administration Building at 202 C Street, San Diego, CA 92101.
San Diego’s sign ordinance has endured for 40 years through multiple court challenges and a battle all the way to the U.S. Supreme Court. The City Council first enacted a billboard ban targeting signs near freeways in 1962. After years of study and debate, in 1972 the Council enacted a city-wide ban on off-site advertising signs to phase out billboards. More litigation followed, ultimately reaching the U.S. Supreme Court, which in 1981 struck the ordinance but gave guidance on how it could be amended to be constitutional.
Scenic San Diego is an all-volunteer coalition of concerned citizens and organizations who favor strong sign ordinances and oppose billboards and other advertising sign proliferation.