Downtown Sign District At Issue: Proposed Downtown Sign District in City of San Diego. See the City Attorney's new legal analysis. Westfield UTC City Council Fails to Halt New Billboards at Westfield UTC mall On Monday, March 11 at 6 p.m. the San Diego City Council dismissed University City resident Linda Colley's appeal challenging a staff finding that new freeway-sized, lighted billboards recently installed at Westfield UTC have no environmental impact. For the first time in decades, developers have been permitted to erect new billboard like outdoor advertising signs, seriously eroding the City's 30-year ban on new billboards.
City Council Fails to Halt New Billboards at Westfield UTC On Monday, March 11, 2013 the San Diego City Council heard and denied University City resident Linda Colley's appeal challenging a City staff finding that new freeway-sized, lighted billboards recently installed at Westfield UTC had no environmental impact. Councilwoman Sherri Lightner motioned to continue the matter due to newly discovered information indicating City staff had incomplete information on the existing signage at the property, but the motion failed. Billboard proponents argued that allowing the new signs amounted to a serious erosion of the City's 30-year ban on any new billboards.
The current San Diego District Sign Plan as of 08/25/12
Outdoor advertising promoters have been heavily lobbying
local elected and appointed officials for more than a year to change the
City of San Diego's sign laws to permit dozens of currently banned
off-site advertising signs downtown, including digital billboards, wraps
and other visual pollution. Download the proposal that they filed with
the City of San Diego Land Use & Housing Committee to see for
yourself how our City could be transformed to a Vegas style atmosphere
if local residents don't let their voices be heard: SanDiegoDistrictSignPlan082512.pdf.